Nasdaq-listed K Wave has announced it is selling its shares to form a Bitcoin (BTC)-based digital asset treasury.
With long-term BTC storage, K Wave aims to be one of the first publicly traded media companies in Korea to integrate BTC into its core treasury operations. The organization also plans to use nodes Lightning Network and invest in creating your own infrastructure based on BTC.
KWM shares surged more than 126% following the announcement.
Positioning itself as the «Korean Metaplanet,» K Wave believes that its growing media business, Bitcoin treasury, and use of BTC allow consumers to experience its content and products in a Web3 environment.
K Wave Media’s bold adoption of Bitcoin as a treasury reserve asset is a forward-thinking move that signals the growing convergence between digital media and decentralized finance, said Chairman Choi Pyung-ho.
Founded in 2023 and headquartered in the Cayman Islands with operating subsidiaries in South Korea, K Wave Media is an entertainment-focused company that provides quality Korean-language content.
